• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Thokohmakan

  • Home
  • What to Eat?
    • Bar
    • Bakery
    • BBQ
    • Brunch
    • Cafe
    • Chinese
    • Dessert
    • English
    • Fast Food
    • Food Court
    • French
    • Halal
    • Hawker Food
    • Indian
    • Indonesian
    • Italian
    • Japanese
    • Kopitiam
    • Korean
    • Malay
    • Mediterranean
    • Noodles
    • Nyonya
    • Pizza
    • Pork-free
    • Sarawakian
    • Scandinavian
    • Seafood
    • Spanish
    • Thai
    • Vegan
    • Vegetarian
    • Vietnamese
    • Western
  • Where to Eat?
    • Ara Damansara
    • Ampang
    • Bamboo Hills
    • Bandar Sri Damansara
    • Bandar Utama
    • Bangsar
    • Batu Caves
    • Brickfields
    • Bentong
    • Bukit Bintang
    • Bukit Damansara
    • Bukit Jalil
    • Bukit Tunku
    • Cheras
    • Chinatown
    • Chow Kit
    • Desa Parkcity
    • Happy Garden
    • Hartamas
    • Homemade
    • Imbi
    • Jinjang
    • Kampung Attap
    • Kampung Baru
    • Kepong
    • Klang
    • KL City Centre
    • Kota Damansara
    • Kota Kemuning
    • Mid Valley Megamall
    • Mont Kiara
    • OUG
    • Pekeliling
    • Petaling Jaya
    • Port Klang
    • Publika
    • Puchong
    • Pudu
    • Segambut
    • Setapak
    • Seri Kembangan
    • Setia Alam
    • Shah Alam
    • Sri Hartamas
    • Sri Petaling
    • Subang Jaya
    • Sungai Besi
    • Sungai Buloh
    • Sunway
    • Taman Melawati
    • The Exchange TRX
    • Titiwangsa
    • TTDI
    • Wangsa Maju
  • Travel
    • Bentong
    • Hong Kong
    • Ipoh
    • Johor
      • Desaru
      • Johor Bahru
    • Korea
      • Busan
      • Incheon
      • Jeju
      • Seoul
    • Penang
      • Georgetown
    • Taiwan
      • Chiayi
      • Taipei
    • Teluk Intan
    • Thailand
      • Chiang Mai
  • Michelin
    • Michelin Guide KL & Penang 2023
    • Michelin Guide KL & Penang 2024
    • Michelin Guide HK & Macau
  • Navigation Menu: Social Icons

    • Instagram
  • Recipes – Cuisine & Dietary
    • Breakfast Recipes
    • Chinese Recipes
    • Dessert Recipes
    • French Recipes
    • Hawker Recipes
    • Indian Recipes
    • Indonesian Recipes
    • Italian Recipes
    • Japanese Recipes
    • Korean Recipes
    • Low FODMAP Recipes
    • Malay Recipes
    • Mediterranean Recipes
    • Nyonya Recipes
    • Peranakan Recipes
    • Sauce Recipes
    • Snack Recipes
    • Taiwanese Recipes
    • Thai Recipes
    • Vegan Recipes
    • Vegetarian Recipes
    • Western Recipes
  • Recipe – Ingredients
    • Beef Recipes
    • Bread Recipes
    • Chicken Recipes
    • Egg Recipes
    • Noodle Recipes
    • Pork Recipes
    • Potato Recipes
    • Rice Recipes
    • Seafood Recipes
    • Tofu Recipes
  • Recipe – Methods
    • Baking Recipes
    • Easy Recipes
    • Frying Recipes
    • Pan Recipes
    • Pressure Cooker Recipes
    • Steam Recipes
    • Tagine Recipes
    • Soup Recipes
    • Stew Recipes
    • Stir-fry Recipes
  • About us

Born & Bred in Seoul

July 6, 2024 by thokohmakan

Born & Bred

Born and Bred in Seoul

[Non-halal] We’ve eaten the best beef ever at Born and Bred in Seoul.

This Michelin-listed restaurant specialises in Hanwoo beef – which quality rivals the best of Wagyu. Hanwoo beef is hard to find beyond South Korea as it is rarely exported overseas due to limited supply and strong domestic demand. 

View this post on Instagram

A post shared by ThoKoh Makan (@thokohmakan)

While you can find Hanwoo beef at numerous K-BBQ spots in Seoul, Born and Bred is one of the best restaurants to enjoy these exquisite beef cuts. 

Born and Bred in Majang-dong

We first acquainted ourselves with Hanwoo beef when we visited the Majang meat market in 2022 (see our post here). 

Majang Meat Market, Seoul

Our first experience with Hanwoo was a special one. The appeal of “beef shopping” at the market is choosing your own cuts of beef at the different stalls, and finally cooking the beef at the third floor for a truly local atmosphere.

Born & Bred

While we really enjoyed that experience, we made it a point to enjoy Hanwoo beef cooked by the experts during this latest Seoul trip. 

Born and Bred in the alleys of Majang market

Born & Bred

While the interiors of Born and Bred speckle and sparkle with grandeur fit for fine dining, the restaurant has its roots in the alleys of Majang meat market. 

Born & Bred

In 2015, proprietor Jung Sang-won expanded the family butchery business when he launched a one-table private restaurant within the market. This garnered the attention of both local and foreign epicureans.

Due to its popularity, Born and Bred soon opened a four-storey outlet at its current location – which offers three different dining concepts including a special omakase beef course in the basement.

We made reservations for the Casual Dining Course (KRW165,000 or USD120 per pax) in advance.  

Casual Dining Course at Born and Bred

The Casual Dining Course is one of the best (if not the best) beef-based dining experiences we had.

Born & Bred

We started the course with the Raw Beef “Yukhoe” which is a seasoned raw beef dish that’s not unlike tartare. 

The lunch was off to a good start as the Yukhoe was perfectly salted, and embellished with pear, spring onion and sesame oil to whet our appetite for what’s to come. 

For sides aka banchan, the highlight had to be the White Kimchi which is a fermented cabbage that’s been fermented for one year and steamed before it is served. This kimchi was unlike anything we’ve tried. 

Born & Bred
White Kimchi
Born & Bred

The other side dishes were delicious too. 

The meat platter

Born & Bred

We then moved on to the main attraction – which is an assorted platter of Hanwoo beef cuts. 

The platter consists of six cuts – tenderloin, sirloin, skirt, short plate, hanger steak and flat iron.

Here at Born and Bred, every piece is meticulously cooked and seasoned by the staff to yield the optimal texture and taste.

The four condiments served here with the meat are salt, gochujang, doenjang and soy sauce. 

Born & Bred
Tenderloin

We started with the Tenderloin – cooked medium rare. We enjoyed this cut with the salt and gochujang, in our view. 

Hanwoo vs. Wagyu 

Born & Bred
Sirloin

Born and Bred here only serves the top-tiered Hanwoo beef, which has a grading of 1+++, which is the equivalent of A5 Wagyu.

However, we do prefer Hanwoo as it has less fat percentage of 60%, vs. 70% for a similar Wagyu grade. Hence, you’ll get a good balance of beefy flavours and fattiness in a Hanwoo beef. 

The marbling on these cuts was apparent – beautiful lush red colour with streaks of fat lines. 

Born & Bred

As the Sirloin is more fatty than the tenderloin, it was cooked medium well. The piece was succulent, juicy and bursting with flavours. 

This cut was best enjoyed with the soy sauce and wrapped in garlic leaves. 

Skirt, short plate and hanger 

We could write about each cut here – but we’d rather spare the details and let you experience each cut for yourself. 

Born & Bred
Skirt

In a short summary – the Skirt was prepared medium rare. It is more chewy compared to the other cuts but it was still bursting with fatty flavours .

Short Plate

The Short Plate (fattiest cut of this course) was cooked well done and we enjoyed it with the garlic leaves. 

Born & Bred

Hanger steak was done medium rare and the simplest seasoning of salt is preferred to allow the beefy flavours to shine. 

Born & Bred

Flat iron was cooked medium rare, and it has an intrinsic juiciness and sweetness, which only required salt and pepper to bring out the flavours.

Our personal favourite cuts were the flat iron and sirloin.

Brisket Hot Pot Rice

Born & Bred

If you think you’re done after that whole platter of meat, you’re wrong. 

The brisket is featured in the next dish, which is the Brisket Hot Pot Rice. 

We like that Born and Bred is not just good with protein, as the rice is subtly flavoured and mixed with delicious brisket. 

A side of doenjang soup helped to wash the rice down. 

Signature Pho

Born and Bred’s excellent carb streak continues with its Signature Pho.

We didn’t really have any high expectations for this – but it was really good! 

Beef pho in a Korean beef restaurant sounds a bit strange but the broth was really savoury with hits of onions, cilantro and chilli. 

There was still tender meat in the broth with fat that melted in the mouth. 

We finally ended the meal with Vanilla and Chocolate Ice-Cream.

Summary 

Born & Bred

If you want an exceptional experience of Hanwoo beef, cooked and prepared at the optimal level – Born and Bred is the spot to go! 

We’ve visited a few high-end restaurants, but few have provided a memorable experience like this. HIGHLY RECOMMENDED! 

Born & Bred
Address: 1 Majang-ro 42-gil, Seongdong-gu, Seoul, South Korea
Hours: 12pm-3pm, 6pm-10.15pm Daily (Closed on Tuesdays)
Phone: +82 2-2294-5005

Follow us on Instagram 

Follow us on Instagram for the latest food adventures and recipes.

View this post on Instagram

A post shared by ThoKoh Makan (@thokohmakan)

More recommendations 

  • What to eat in Seoul?
  • Majang Meat Market
Majang Meat Market, Seoul
  • Jayeondo Salt Bread
Jayeondo Salt Bread, Seoul
  • Yeonnam Mulgalbi in Hongdae
Yeonnam Mulgalbi, Hongdae

Related Posts

  • Kee Heong Bak Kut Teh, KlangKee Heong Bak Kut Teh, Klang
  • Bak Kut Teh [Pressure cooker recipe]Bak Kut Teh [Pressure cooker recipe]
  • Mimico Coffee, ChiayiMimico Coffee, Chiayi

Filed Under: Beef, Fine dining, Korea, Korean, Michelin, Seoul

Previous Post: « Restoran Wong Mei Kee, Pudu
Next Post: Puchong Yong Tau Fu @ Batu 14 »

Primary Sidebar

Recent Posts

  • Lachér Patisserie, Mont Kiara
  • ENISHI Malaysia, Mont Kiara
  • Da Fu Di Pavilion Damansara Heights
  • Base Pasta Bar & Bistro, Bukit Jalil
  • Warabimochi Kamakura, KL

Who are we?

Thokoh makan profile

Hi, we are Max and Ming. Welcome to our food blog! We enjoy travelling and checking out new food and restaurants. We are based in Kuala Lumpur, Malaysia. We also share recipes here.

So who is Thokoh Makan?

ThoKoh
noun. 1. an amalgamation of our family names.
2. an homonym (sounds alike) of the Malay word tokoh, which means leader or notable figure

Makan
verb. 1. to eat (translated from Malay) 

ThoKoh Makan
noun. 1. a blog dedicated to good food in Malaysia and beyond.

Contact us at thokohmakan@gmail.com

Archives

  • May 2025
  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • September 2023
  • August 2023
  • July 2023
  • June 2023
  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • October 2019

Categories

  • 2019 top new restaurants/cafes
  • 2020 Top Meals
  • 2021 Top Meals
  • 2022 Top Meals
  • 2023 Top Meals
  • 2024 Top Meals
  • Aman Suria
  • American
  • Ampang
  • Ara Damansara
  • Art Installation
  • Artisanal
  • Bakery
  • Baking Recipes
  • Balik Pulau
  • Bamboo Hills
  • Bandar Sri Damansara
  • Bandar Utama
  • Bangsar
  • Bangsar Shopping Centre
  • Bangsar South
  • Bar
  • Batu Caves
  • BBQ
  • Beef
  • Beef Recipes
  • Bentong
  • Bistro
  • Bread Recipes
  • Breakfast
  • Breakfast Recipes
  • Brickfields
  • Brunch
  • Buffet
  • Bukit Bintang
  • Bukit Damansara
  • Bukit Gasing
  • Bukit Jalil
  • Bukit Tunku
  • Burger
  • Burmese
  • Busan
  • Cafe
  • Cake
  • Cheras
  • Chiang Mai
  • Chiayi
  • Chicken Recipes
  • Chinatown
  • Chinese
  • Chinese New Year recipes
  • Chinese Recipes
  • Chocolate
  • Chow Kit
  • Coffee
  • Damansara Jaya
  • Damansara Kim
  • Damansara Perdana
  • Damansara Utama
  • Dang Wangi
  • Deli
  • Delivery
  • Desa Parkcity
  • Desaru
  • Dessert
  • Dessert Recipes
  • Easy Recipes
  • Egg Recipes
  • English
  • Fast Food
  • Fine dining
  • Food Court
  • French
  • French Recipes
  • Frying Recipes
  • Georgetown
  • Grocer
  • Gwangjang Market
  • Halal
  • Happy Garden
  • Hartamas
  • Hawker Food
  • Hawker Recipes
  • Hiking
  • Home Baker
  • Homebaker
  • Homemade
  • Hong Kong
  • hor fun
  • Hotel
  • Ice-Cream
  • Imbi
  • Incheon
  • Indian
  • Indian Recipes
  • Indonesian
  • Indonesian Recipes
  • Ipoh
  • Italian
  • Italian Recipes
  • Japanese
  • Japanese Recipes
  • Jeju
  • Jinjang
  • Johor
  • Johor Bahru
  • Kampung Attap
  • Kampung Baru
  • Kampung Penchala
  • Kedah
  • Kepong
  • KL City Centre
  • Klang
  • Kopitiam
  • Korea
  • Korean
  • Korean Recipes
  • Kota Damansara
  • Kota Kemuning
  • Listicle
  • Low FODMAP Recipes
  • Malay
  • Malay Recipes
  • Marketplace
  • Matcha
  • Mediterranean
  • Mediterranean Recipes
  • Mexican
  • Michelin
  • Michelin Guide HK & Macau
  • Michelin Guide KL & Penang 2023
  • Michelin Guide KL & Penang 2024
  • Mid Valley Megamall
  • Middle East
  • Mont Kiara
  • Mutiara Damansara
  • MyTown
  • Nature
  • Noodle Recipes
  • Noodles
  • Nyonya
  • Nyonya Recipes
  • Old Klang Road
  • One Utama
  • OUG
  • Pan Recipes
  • Pandan Perdana
  • Pasta
  • Pavilion Damansara Heights
  • Pekeliling
  • Penang
  • Peranakan Recipes
  • Petaling Jaya
  • Pizza
  • Pork
  • Pork Recipes
  • Pork-free
  • Port Klang
  • Potato Recipes
  • Pressure Cooker Recipes
  • Publika
  • Puchong
  • Pudu
  • Ramen
  • Recipes
  • Rice Recipes
  • Roaster
  • Sarawakian
  • Sauce Recipes
  • Scandinavian
  • Seafood
  • Seafood Recipes
  • Segambut
  • Sentul
  • Seoul
  • Seputeh
  • Seri Kembangan
  • Setapak
  • Setia Alam
  • Shah Alam
  • Shopping
  • Side Dish Recipes
  • Singapore
  • Snack Recipes
  • Solaris Dutamas
  • Soup Recipes
  • Spanish
  • Sri Hartamas
  • Sri Petaling
  • Sri Rampai
  • SS2
  • Steam Recipes
  • Stew Recipes
  • Stir-fry Recipes
  • Subang Jaya
  • Sungai Besi
  • Sungai Buloh
  • Sunway
  • Sushi Kaiseki Omakase
  • Tagine Recipes
  • Taipei
  • Taiwan
  • Taiwanese Recipes
  • Taman Desa
  • Taman Gembira
  • Taman Melawati
  • Tapas
  • Teluk Intan
  • Thai
  • Thai Recipes
  • Thailand
  • The Exchange TRX
  • Titiwangsa
  • Tofu Recipes
  • Tropicana
  • Tropicana Gardens Mall
  • TTDI
  • Uncategorized
  • Vegan
  • Vegan Recipes
  • Vegetable Recipes
  • Vegetarian
  • Vegetarian Recipes
  • Vietnamese
  • Wangsa Maju
  • Western
  • Western Recipes
  • Yong Peng

Copyright © 2025 Thokohmakan on the Foodie Pro Theme

Terms and Conditions - Privacy Policy